Book DescriptionGet the free ebook from Kobo. First, check in your Profile and make sure CHECKOUT FOR EBOOK PURCHASES is set to Standard, so that you can enter promo codes. Then, click Buy Now on the book's page, then click on Have a gift card or promo code? Use it here and apply the promo code JJ09100 - make sure your total is $0.00 on the summary on the right before clicking on the final Buy Now button at the bottom of the page.
A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
Monday, February 11, 2013
For those in Australia, you can pick up a free copy of What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World ($9.78 Kindle), by Jeff Jarvis, over at Kobo, courtesy of The Australian newspaper. Only those with an Australian address will be able to take advantage of the promo code below, but they can gift a copy to someone, if they don't want the book themselves (limit one use per account, either to keep or give away).